TERRITORY 1989

Alternative Pop
Alternative Pop is a genre that blends the catchy hooks and melodies of mainstream pop with the experimental edge and eclectic influences of alternative music. Emerging in the late 20th century, it defies conventional norms by incorporating diverse elements like electronic beats, indie rock riffs, and unconventional song structures, creating a sound that's both familiar and refreshingly unpredictable. Known for its boundary-pushing artists and innovative production, Alternative Pop offers a fresh take on pop music that appeals to both mainstream audiences and those seeking something offbeat.