K-Pop 4th Generation

K-Pop 4th Generation is a vibrant evolution of Korean pop music that emerged around the late 2010s, characterized by its genre-blending sound, innovative use of digital platforms, and global appeal. This generation is defined by highly synchronized performances, visually captivating music videos, and a strong emphasis on interactive fan engagement through social media. Groups like Stray Kids, ATEEZ, and ITZY lead this wave, pushing boundaries with experimental beats and a bold fusion of electronic, hip-hop, and traditional Korean elements.